Demeter is a project we did in class. It is a sustainable fashion brand with disruptive designs that seek to attract the attention of a young and daring public.

The name is inspired by the Greek goddess of agriculture, relating the brand to this environmentally friendly approach. In addition, the separate name is a play on words in Spanish (de-meter) that discreetly refers to the act of sex. With this we seek to attract the attention of our target audience.